Search results for "Public diplomacy"
showing 10 items of 13 documents
Challenges in joint place branding in rural regions
2013
The purpose of this article is to explore joint place branding in rural regions, focusing on cooperation between the various stakeholders involved and on the salient features of rural regions that are used in the place branding process. Branding is conceptualized as a social process where brand value is co-created by the stakeholders. Place branding is seen as a participative process, bringing stakeholders together with the aim to strengthen the identity of the place. The fundamental question is how to build long-term commitment in a group of key stakeholders. Many sources discuss place branding for large cities, but rural regions have received little attention. The process of place brandin…
L’immaginario audiovisivo di Daesh: estetiche e pratiche transmediali del terrore
2020
La comunicazione di Daesh ha definito un nuovo orizzonte iconologico nella Guerra al terrore, mostrando l’efficacia delle immagini nel diffondere la paura ben oltre l’effettivo potenziale militare. Questo intervento presenta una ricognizione delle principali traiettorie estetiche sviluppate dall’al-Hayāt Media Center delineando una tassonomia discorsiva basata su alcuni esempi salienti in grado di mostrare la complessità di questa strategia propagandistica. Il caso Daesh sembra assumere infatti un valore paradigmatico all’interno dello scenario mediale contemporaneo, interrogando gli spettatori sulle forme di negoziazione del senso tra chiusure immunitarie e prospettive comunitarie. Daesh’s…
Eiropas kultūras diplomātijas dinamika Indijā: pētījums par Banglores Franču Aliansi
2017
Kultūras diplomātija ieņem galveno vietu daudzu valstu ārpolitikā. Kultūras diplomātijas pētnieciskā literatūra ir attīstījusies, iekļaujot izmaiņas tās praksē tādas kā sadarbība, jaunu aktieru iesaiste, jauni kanāli, caur kuriem sadarbību praktizē, un sasniedz jaunus mērķus. Darba mērķis ir veicināt kultūras un publiskās diplomātijas lauciņu, analizējot Eiropas kultūras diplomātijas dinamiku caur trešās pasaules valstīm. Darbs pēta Franču alianses darbību Bengalūru, Indijā, izmantojot gadījuma analīzes metodi. Darbs koncentrējās uz visu valodas apgūšanas sistēmu kultūras institūtos, aplūkojot to kā kultūras un publiskās diplomātijas ziņu pavairotāju. Dati tika vākti un analizēti, balstotie…
Diasporas organizācijas kā publiskās diplomātijas īstenošanas līdzekļi: latviešu diasporas ASV gadījuma analīze
2020
Publiskās diplomātijas pamatā ir mērķtiecīga komunikācija ar citu valstu sabiedrībām, lai īstenotu ārpolitikas intereses vai vispārīgi veidotu labvēlīgu vidi citu valstu sabiedrībā diplomātiskajām attiecībām ar šo valsti. Lai atvieglotu un padarītu efektīvāku komunikāciju ar mērķvalsts sabiedrību, ir nepieciešams piesaistīt sadarbības partnerus jeb tiltus starp diplomātisko dienestu un mērķvalsts sabiedrību, kādēļ nozīmīgu lomu publiskajā diplomātijā spēlē nevalstiskās organizācijas. Dažādi publiskās diplomātijas veidi, tai skaitā diasporas izmantošana kā ārpolitikas īstenošanas līdzeklis, ir īpaši pievilcīgs risinājums valstīm, kam ir salīdzinoši mazs finansiālais un cilvēkresurss, ko iegu…
EU Public Diplomacy and the Eastern Partnership : Some Reflections on Goals, Determinants and Constraints
2018
The aim of this article is to show public diplomacy using the example of the European Union, which by its very nature is perceived as an actor with a natural potential to conduct public diplomacy. In a more detailed perspective, the analysis concerns EU public diplomacy towards the states of the Eastern Partnership, which is both an addressee of its objectives and a catalyst for its difficulties and constraints. The article consists of three parts. In the first part, the definitions’ section of public diplomacy was briefly presented. In the second part, the aims and objectives of public diplomacy in the understanding of the European Union were presented. An important element of this section…
Social media in public diplomacy : survey on the social media communication of the Finnish missions abroad
2012
Today, social media is changing the way people communicate by giving the influence to the hands of the people. For organizations, it means that the issues of stakeholders are the focus of the communication, not the organizations. The question no longer is whether to use social media in public relations, but how to use it. In this research the social media communication of the Finnish missions abroad is studied. The missions have implemented social media as a part of their communication mainly since 2010. It is time to evaluate how the social media have been used so far, including an examination of what more social media can offer. It has been suggested that there is a need for re-evaluation…
Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative
2020
The construction of certain country images and identities is traditionally studied in relation to public diplomacy, strategic communication and nation branding practices of state and non-state actors. However, we notice the increased instrumentalization of country images and identities in debates on issues beyond strategic promotional practices, such as those articulated around elections, referendums or migration. We analyse how Swiss media constructed Switzerland's image and identity in the debate following the 2014 referendum on ‘stop mass immigration’ initiative, in times of populism, a communication phenomenon and ideology discursively articulated by political and media actors. Thus, w…
Challenges of public diplomacy in the post-modern era. Selected problems
2019
Rozwoj internetu jako uniwersalnego medium o zasiegu globalnym, a zwlaszcza wielka popularnośc mediow spolecznościowych sprawily, ze dyplomacja rozumiana jako dialog na linii: rząd kraju A – rząd kraju B stala sie wysoce niewystarczającym narzedziem komunikacji miedzykulturowej. W postmodernistycznym, wielowektorowym świecie pojawila sie koniecznośc wzbogacenia tradycyjnej dyplomacji o dwa dodatkowe kanaly rozprzestrzeniania informacji: „rząd kraju A – spoleczenstwo kraju B” oraz „kanal bezpośredniej komunikacji pomiedzy czlonkami obu spoleczenstw”. Te dwie formy komunikowania konstytuują sie w tak zwaną dyplomacje publiczną. Niniejszy artykul jest probą odpowiedzi na pytanie, jakie wyzwani…
Exploring citizens’ judgments about the legitimacy of public policies on refugees
2017
PurposeThe purpose of this paper is threefold: to introduce a theoretical frame regarding the meaning of legitimacy as an intangible asset of the public sector; to test a way of operationalizing legitimacy typologies that allows exploring and comparing how citizens from two countries evaluate the legitimacy of public policies; and to suggest implications for governments’ legitimacy-building strategies in shared international crisis, such as the refugees coming from the Syrian region.Design/methodology/approachBuilding on Suchman’s typology, it was defined and categorized different types of legitimacy into concrete measurable, communication related statements concerning consequential, proced…
The inclusion of non-western artistic traditions in cultural policy:Contrasting social justice and public diplomacy approaches
2017
On both sides of the Atlantic, the dissemination of non-Western artistic traditions among the general public has been hampered by the prevalence of Eurocentric aesthetic standards in cultural institutions and organizations. In recent years, however, some states have taken steps in order to increase the exposure of immigrant-origin artists in a variety of disciplines, including theatre, music, dance, literature, cinema and visual arts. This article offers a systematic comparison of two such initiatives that have been developed at the national level: the Equity Office of the Canada Council for the Arts and Spain’s network of cultural ‘Houses’ (Red de Casas). While the former was assigned a so…